Primary sourceArtifact1888
Sitting Bull Cigarette Card (Allen & Ginter N2)
Allen & Ginter · 1888
A second 1888 trade card portrait of Sitting Bull issued by the Allen & Ginter cigarette company.
Another commercial card showing how Sitting Bull's likeness circulated as advertising during his life.

About this source
What it is
This chromolithographed cigarette card from 1888 shows a profile portrait of Sitting Bull with a feathered headband, braids, and layered beaded necklaces, captioned 'Sitting Bull, Dakota Sioux.' It was produced by the Allen & Ginter company and is now held at The Metropolitan Museum of Art.
Why it matters
This is one of many commercial images of Sitting Bull made during his own lifetime, showing how his fame was used to market cigarettes to the American public. These mass-produced cards reflect popular stereotypes of Native leaders in the late 1800s rather than an accurate, personal record.
Look closer
- How is Sitting Bull posed and dressed in this image, and what message might that create for buyers?
- Why do you think companies chose images of famous Native leaders for these cards?
- What is missing from this picture that you would want to know about the real Sitting Bull?
This artifact is part of the curated material that grounds the AI version of Sitting Bull (Tȟatȟáŋka Íyotake) on Humy.ai — when students ask about related events, the AI can quote it and cite it.
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